SEO Ireland
Search engine optimisation is the process whereby web pages are “optimized” so that search engines can find them and index them in their search results. There are various considerations which need to be addressed to make sure your website is visible. A fundamental consideration is making sure that the code in your website is structured correctly with correct markup. I provide ethical search engine optimisation and work to the guidelines set by the major search engines.
Because of the constantly changing ways in which search engines view your site, search engine optimisation is a continuely changing environment. The only way to stay ahead is to constanly evolve and develop your optimisation strategy. There is no 'one size fits all' approach and i do not offer search engine optimisation as a package, rather as an ongoing service. I can help you remove issues from your existing website which may be negatively affecting your rankings, or if you are engaging my web design services, i will ensure that your site has an SEO friendly foundation from the start. I offer clear and flexible pricing to suit your budget and i provide clear, jargon free analytics and reporting. Your involvement in the process is critical, after all, nobody knows your business better than you do. I will work closely with you to fine tune your content, if you write for your users, the search engines will follow! Search engine optimisation is also known as organic SEO and provides natural listings in the search engines. Contact me if you would like to know more about my SEO services.
Search Engine Marketing Ireland
Search engine marketing (SEM) is different to SEO in that your placement in the search engines is paid for. This approach can yield great results when managed correctly, and can provide very useful information for your organic search engine optimisation efforts. Essentially, you choose keywords which you want to show up for when someone searches for that keyword, your ad is then presented to the user. If the user clicks your ad, you are charged for the amount you bid for any given keyword. This is known as Pay Per Click (PPC) Prices vary from cents to euro's. One of the great things about paid placement is that you have full control over how much you spend and you can set daily limits. Google Adwords is the best known, followed closely by Yahoo search marketing and Microsoft Ad Center. Getting the most from paid placement can yield great rewards, i conduct PPC management and copy writing to ensure your ads are high impact and produce great results.
